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AI ROI: The paradox of rising investment and elusive returns

Published:
October 22, 2025

According to this latest report from Deloitte, business leaders see AI as a strategic imperative, learning to navigate varying ROI across time and effort.

"As [AI] adoption accelerates, successful organisations will strike a balance between short-term wins and long-term ambition. ROI will be redefined – not only as cost savings, but as an indicator of innovation, resilience and sustainable growth."

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